Looking back, I was lucky to get so many reviews for my "Moving Parts" poetry pamphlet - see my reviews page. I wasn't so lucky with my short stories reviews but stories always struggle.
Amongst the many articles on getting reviewed are
- Emma Darwin's article (which also offers tip on more general publicity) - see her blog.
- The create penn's suggestions.
- Emma Lee's tips for getting a review
Reviews have been monetized - according to "Which?" magazine, March 2021, AMZTigers charges £620 for 50 reviews, and AMZDiscover charges $125 for contact details of 1,250 reviewers. As fast as Amazon take steps against such reviews, the reviewers evade the algorithms. Such ads might help sell gadgets and genre novels. I don't think they help with poetry.
Small press magazines that publish reviews usually say how they want to be approached by authors. Often they don't want books in the first instance. Read the magazines to find out! Emma Lee is a prolific, unmonetized reviewer who appears in several magazines. She has a reviews policy which makes for interesting reading.
But do reviews in small press magazines help sell poetry books? It's unclear. I've heard a few publishers say they don't. But authors like them. I did anyway.
My story collection "By All Means" (ISBN 978-0-9570984-9-7), published by Nine Arches Press, is on sale from 
My poetry pamphlet "Moving Parts" (ISBN 978-1-905939-59-6) is out now, on sale at the 
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